condom brand, has partnered with popular West Indies

cricketers, Chris Gayle and Dwayne Bravo, to promote its soon-

to-be launched product range called Champions. The new

advanced range offers multi-textured as well as ultra-thin

condoms.

Currently it offers regular, coloured, flavoured, dotted and ribbed

variants.

Both the sport stars will not just promote the brand but also

recreate Bravo’s famous Champion song , which was launched

just before the ICC World T20 that gained massive popularity.

The song had well over 27 million views since its release in

March 2016.

Vishal Vyas, head of marketing, Skore Condoms, said, “With a

brand name like Skore we already have a sport connotation and

our upcoming range is called Champions and hence we decided

to bring these cricketers on board.”

Refusing to divulge the brand association deal size, Vyas

admitted that being a relatively new player in the market the

company’s biggest challenge is that of brand recall.

media shootout by : VIJAY TASVEER